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Best time to post on instagram eastern time11/26/2023 It appears engagement in 2023 is best later in the day. This is a significant deviation from morning engagement to late-day engagement when compared to our earlier research published in 2013, 2014, 2016, and 2019. For 2023, our proprietary data is pointing to more audience engagement in the evenings versus mornings. This also contradicts Hootsuite’s original research that suggests 10:00 AM is the best time to post. This slightly contradicts original datasets from Sprout Social who found 9-10:00 AM is the best time to post. The top 10 best times are all in the afternoon and evening.
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